Nielsen Extended Ratings

Did you know that USA Today carries the weekly Nielson ratings? They publish the usual list of Top Shows. They also carry some extended ratings information. Some examples are "Top Cable Shows," "Top Broadcast News," and "18-49 year olds". This week a new category showed up. Look at the list below, and see if you can guess the demographic. (My own guess would have been 20-something women!)

Rank	Show	Network	Avg. viewers (millions)
1.	Extreme Makeover: Home Edition	ABC	1.4
2.	Survivor: Cook Islands	CBS	1.2
3.	Dancing With the Stars	ABC	1.1
4.	Funniest Home Videos	ABC	1.0
5.	Dancing With the Stars results	ABC	1.0
5.	Deal or No Deal	NBC	1.0
7.	The Simpsons	Fox	1.0
8.	Grey's Anatomy	ABC	0.9
9.	Family Guy	Fox	0.8
9.	Desperate Housewives	ABC	0.8

And just who is this elusive demographic? Children aged 2-11!