Friday, November 17, 2006

Nielsen Extended Ratings

Did you know that USA Today carries the weekly Nielson ratings? They publish the usual list of Top Shows. They also carry some extended ratings information. Some examples are "Top Cable Shows," "Top Broadcast News," and "18-49 year olds". This week a new category showed up. Look at the list below, and see if you can guess the demographic. (My own guess would have been 20-something women!)

RankShowNetworkAvg. viewers (millions)
1.Extreme Makeover: Home EditionABC1.4
2.Survivor: Cook IslandsCBS1.2
3.Dancing With the StarsABC1.1
4.Funniest Home VideosABC1.0
5.Dancing With the Stars resultsABC1.0
5.Deal or No DealNBC1.0
7.The SimpsonsFox1.0
8.Grey's AnatomyABC0.9
9.Family GuyFox0.8
9.Desperate HousewivesABC0.8

And just who is this elusive demographic? Children aged 2-11!

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